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The Who Behind Southern Pastures

When the team at Southern Pastures took possession of the farms, little did they know it would be the year of one of the worst droughts in the history of the South Waikato.

It was fortunate that the founder, Prem Maan, whose mantra, “Never make a crisis go to waste” is deeply instilled in everyone at Southern Pastures, was onboard to drive forward thinking around climate change resilience. The lessons learned from this event were crucial the continued success of the farms. The strategic purchase of another 10 farms in a more Southern region — the Canterbury Plains, created a balanced risk strategy.

Ensuring the animals always had a well stocked pantry whether through natural grazing or stored silage bunkers, formed the foundational basis of it all. Reinvigorating the soil biome to enhance climate resilience was a key focus. On farms once void of life, the team introduced multi species pastures, four kinds of earth worms, dung beetles, biochar, probiotics, plus hectares of planted and rejuvenating native flora.

Aerial shot of Southern Pastures milking shed

The Fund

Southern Pastures is proudly funded by New Zealanders and European pension funds, representing the hard-working citizens who trust their savings to support ethical investments. It’s about people like you and me putting our money into something real and value-driven. With New Zealand, Sweden, and Germany ranking among the world’s most trusted countries, it’s no surprise that AP1, part of the Swedish Government, has found a natural alignment with Southern Pastures’ values.

New Zealand also leads the way in transparency, topping global business indices, and enjoys a stable, centrist, democratic government. As the first self-governing country to grant women the right to vote back in 1893, we’ve always been at the forefront of positive change—and it looks like we’re still pushing boundaries today again!

Southern Pastures NZ team photo

Leadership

Our management team has some fine attributes when it comes to values and backgrounds. A mix of cultures and hands on local and global experience in technical farming, farm ownership, agricultural research, funds management and investment banking, sports leadership and management, and niche business industry provides intellectual rigour and fortitude to decision making.

Meet The Founders

Prem Maan, Southern Pastures NZ
Prem Maan
Executive Chairman
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Graham Mourie, Southern Pastures NZ
Graham Mourie
Executive Director
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Phillip Wight, Southern Pastures NZ
Phillip Wight
Executive Director
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Taari Nicholas, Southern Pastures NZ
Taari Nicholas
Executive Director
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The Team That Puts It All In Play

Mark Bridges, Southern Pastures
Mark Bridges
Director, Farming
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Lynette Maan, Southern Pastures NZ
Lynette Maan
Director, Marketing, Brand and Communications
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James Booker, Southern Pastures NZ
James Booker
Canterbury Regional Manager
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Paul Lawrey, Southern Pastures NZ
Paul Lawrey
Waikato Regional Manager
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Hayden Bartz, Southern Pastures
Hayden Bartz
Associate Director, Finance and Baker Tilly Accountant
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Jo Finer, Southern Pastures Dairy NZ
Jo Finer
Senior Associate Director, Special Projects
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Roger Crawford, Southern Pastures Dairy NZ
Roger Crawford
Special Projects
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Jeremy Strange, Southern Pastures
Jeremy Strange
Farm Project & Compliance Manager
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Robert McInnes
Senior Apiarist, Canterbury
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Nicole, Beekeeper at Southern Pastures NZ
Nicole St. Germain
Apiarist, Waikato
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Luna the dog, Southern Pastures NZ
Luna
Predator Deterrent and Mental Health Officer
Woof